We love to talk about new hybrid cars here on the O'Brien Toyota Scion blog, and we aren't the only ones who love to talk about the fuel-efficient vehicles in our lineup. According to the social analytics company GenSent Insights, people just can't stop talking about the Prius.
GenSent Insights accumulates data from Facebook, Twitter, Google, and searches from YouTube to determine what people are talking about and which companies have the highest media value in their segment. They have the ability to track conversations that mention a particular brand, or in this case, model, and turn that information into a monetary score.
How much is the Prius worth in these terms? About $14.5 million.
Much of this impressive value is thanks to the hybrid's 86,000 Twitter mentions, RTs, and replies, which is three times more than its competition. One major tweet came from Top Gear's Jeremy Clarkson, which received a total of 8,371 mentions in March.
There are plenty of reasons why people just can't stop talking about the Prius in their Facebook status and Google Plus updates, and its incredible fuel economy is just one of them. We encourage you to come down to our Indianapolis showroom today to check it and its offshoots in person. We'll be happy to set you up with a test drive in the model of your choice and can answer any questions that you have about the hybrids in our lineup. Maybe you'll be inspired to Tweet about it, too!