O'Brien Toyota Scion

With connectivity constantly on the rise, you can be sure that Toyota will sit high atop the technological mountain. The automaker's first step in ascending? Forming a partnership with information corporation, Intel. Both at the forefront of technology within their own industries, the two will merge together to create pioneering, in-vehicle infotainment systems.

With the 2011 SEMA Show came a plethora of new, performance-driven variants of the Toyota vehicles we know and love...and a few surprises, too Toyota was expected to show off the upcoming 2012 Toyota Tacoma TRD T/X Baja Edition at the show, but in the end, they had one more big surprise for off-road enthusiasts in mind.

More specifically, Toyota teamed with twenty aftermarket specialist, including Long Beach Racers, Defined Engineering, Mastercraft Safety Equipment, Blue C, Spin Imagine, and Red Car Brewery to develop a new racing truck that uses the 2012 Toyota Tacoma TRD T/X Baja…

How versatile is the all-new 2012 Toyota Tacoma? So much so that Toyota has crafted several special edition models of it to be shown off at this year's SEMA Show. One variant of the Tacoma that has everyone at O'Brien Toyota Scion talking aboutis the Oakly Surf Tacoma, which was unveiled by Toyota and Australian surfing pro, Tom Whitaker on November 1^st

Toyota teamed with Oakley, and several aftermarket specialists, to create the surfer's dream ride, and they added a wide range of interior and exterior modifications. Among the more immediately noticeable upgrades that are seen…

Toyota is topping the auto world with hybrid variants of the new Toyota Prius models available at O'Brien Toyota Scion in Indianapolis, IN. But they are only starting with electric.   Toyota wants to be remembered for even more advancements in fuel consumption. The Japanese auto maker is looking towards ethanol. A new yeast is being tested to help make a better alternative fuel. This newly developed yeast efficiently ferments xylose, a sugar produced when plant fibers break down, basically creating a super fuel.

The newly developed yeast produces one of the highest ethanol fermentation levels in the world, and…

With vehicles like Toyota Highlander and hybrid Toyota Prius it's no wonder Toyota is still the best car maker out there.

Every car that comes into O'Brien Toyota Scion - 2550 North Shadeland Ave. in Indianapolis, IN carries with it many positive global citations and merits.

"Even though Toyota faced both an internal crisis and an external crisis, the company forged ahead by focusing on safety and quality, modifying its leadership structure and capitalizing on its world-renown green efforts," an Interbrand report stated after the "Best Global Brands" for 2011 were announced.¹

The Best Global Brands 2011 is…

Toyota takes in car technology to a whole new level with their new Entune system. It truly is one of a kind. And, it will be available in most new Toyota vehicle's moving forward, starting with the 2012 Toyota Camry, 2012 Toyota Tacoma, and 2012 Toyota Prius V - all expected to arrive at O'Brien Toyota Scion soon.

On a very high level, Toyota Entune offers a level of in-car connectedness that surpasses what you could ever expect based on current offerings. You'll find traveling easier than ever. And, you'll find new favorite spots in your local…

Toyota and Ford are teaming up...what? We know, we were very surprised too. But, considering the two market giants have such highly-varied, complementary expertise and one common goal - to develop a rear-wheel drive hybrid system - the venture actually makes a lot of sense. While Japanese automaker Toyota brings to the table roughly 10 years of experience working with hybrid technology, the Blue Oval offers vast knowledge of the Pickup and SUV segments.

Toyota and the Blue Oval have already signed a memorandum of understanding, signifying plans to share their respective expertise and cooperatively build a new hybrid powertrain, especially…

With a low base price and plenty of miles per gallon, the Japanese auto maker is successful at targeting their 2012 Toyota Yaris to the youth market. Every student needs a car to get to and from those college courses, or for picking up friends. If you live in a dorm and don't need a vehicle just yet, you certainly will once graduation is over, and it's time to commute daily.

The four-cylinder, entry-level vehicle comes with a large array of entertainment options. These, along with its price ranging from $14,115 to $17,200, are being touted…

With the 2012 Toyota Plug-In Prius fast approaching, there's no like the present to test the car's capabilities. And, that's exactly what Toyota is doing. In fact, the Japanese automaker has just released initial results from testing done with the cooperation of EDF Energy, in London.

While the demonstration isn't complete yet, interim findings show that London-based businesses and organizations participating in the three-year testing have logged an average journey distance of seven-point-three miles, an average speed of 17.7 mph, and an average recharge time of one hour and twelve minutes. Participants with access to…

Toyota is determined to help keep teen drivers safe behind the wheel and has partnered with Discovery Education to create the Toyota Teen Driver program. Toyota Teen Driver essentially is designed to educate teen drivers on how to be safe behind the wheel by providing them, as well as schools, educators, and parents, with valuable resources.

Under the Toyota Teen Driver program Toyota recently hosted the Toyota Teen Driver Educators' Challenge. Teachers from all across the country committed to teen driver safety submitted 90-minute project-based high-school lesson plans emphasizing driving safety.

After much careful deliberation, Toyota has announced the two…